PRIVACY POLICY

Privacy Policy

Goodman Factory is committed to protecting our customers privacy. Please take the time to review this privacy policy which explains what information we collect about you, how we use it, and your rights. Goodman Factory (“we” or “us”) is the data controller of the personal data we collect via or in connection with goodmanfactory.com.

How and what personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the site. This information may include:

• Information you provide to use when you use our site (e.g. your name, contact details, product review and any information which you add to your account profile);
• Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);
• Records of your interactions with us (e.g. if you contact us, interact with us on social media); 
• Information you provide us when you enter a competition or participate in a survey;
• Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates;

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

• To fulfil your order and maintain your online account.
• To manage and respond to any queries or complaints.
• To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
• To improve and maintain the Site and monitor its usage.
• For market research, e.g. we may contact you for feedback about our products.
• To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
• For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
• To comply with our legal and regulatory obligations.

 

Our lawful basis for what we do with your personal data

We will never use your personal data unlawfully. We have set out the table below which provides our lawful basis for the various ways we use your personal data. 

Our use of your personal data	Our lawful basis
Creating and maintaining your account	Performing our contract with you. Some of this information will also be required for legal reasons such as fraud prevention.
Processing and delivering orders to you and dealing with returns, refunds and other customer service queries	Performance of our contract with you (we need to do this to provide our products to you). Some of this information will also be required for legal reasons such as fraud prevention and for our legitimate interests of defending against any claims made against us
Sending you details of our products, offers and events by email or SMS.	Our legitimate interests of communicating with our customers to tell you about our new products, offers and events and growing our business
Displaying our products and offers we think will be of interest to you on our site and third-party sites (including your social media accounts).	Your consent (where this involves the use of cookies, see our Cookies Policy) and our legitimate interests of serving relevant adverts to you to get you to come back to our website to see all the great products we have on offer.
Analysing your purchase and browsing history, wish list and engagement with our communications	Our legitimate interests of ensuring that we are targeting our customers effectively which means that you do not receive news and information we don’t think you’re interested in and we can ensure that we are creating the best possible experience for our customers so they keep coming back to us.
Dealing with your comments/questions (where these are not related to a specific order)	Our legitimate interests of ensuring we provide the best possible customer service.
Improving and securing our website	Legal requirement of preventing fraud and our legitimate interests of ensuring that our website works effectively, is secure and reflects our customers’ browsing habits.
Administering our competitions	Performance of our contract with you (we need to use the information to enter you into our competition and tell you if you have won).

 

Marketing

We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email, phone or post. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.

If you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting us (details below), clicking on the ‘unsubscribe’ link in any email, or updating your settings in your account. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights).

Who do we share this personal data with?

We share customers’ personal data with third parties in the following circumstances:

• With other companies in order to operate the Site. 
• With our suppliers and service providers working for us, e.g. payment processors and delivery companies.
• With our professional and legal advisors.
• With third parties engaged in fraud prevention and detection. 
• With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request.
• Otherwise where we have your consent or are otherwise legally permitted to do so.

International Transfers

The personal information that we collect is stored within the United Kingdom. We do not share your personal data outside of the EEA. If we intend to do so the privacy policy will be updated, and we will ensure to have appropriate safeguards in place when sharing information outside of the EEA.  

Storage and Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

We will retain your name, email address, address, phone number, details of previous purchases and searches, which we collect when you hold an account with us for such time as you continue to hold an account with us.

Where you register to receive our latest news, products and offers, we will keep your contact details (generally your email address and/or phone number) for such time as you wish to continue to receive such updates from us. 

We may need to retain your personal data for other purposes, e.g. operating your account or dealing with any enquiry you have made.

Security

We respect your personal information and take steps to protect it from loss, misuse, or alteration. Where appropriate, these steps can include technical measures like firewalls, intrusion detection and prevention systems, unique and complex passwords, and encryption. We also use organisational and physical measures such as training staff on data processing obligations, identification of data incidents and risks, restricting staff access to your personal information, and ensuring physical security including appropriately securing documents when not being used.

Your Rights

Under Data Protection Laws you have the following rights:

• The right to request access to personal data we are holding about you.
• The right to request that the personal data we are holding about you be updated/corrected.
• The right to request erasure of the personal data we hold about you.
• The right to object to our processing of your personal data on the basis of our legitimate interests.
• The right to object to processing for direct marketing.
• The right to request that we restrict our processing of your personal data.
• The right to request that your personal data be transferred to you or another provider.
• The right to withdraw your consent to our processing (where we are relying on your consent).

If you wish to exercise any of the rights set out above, please contact us atinfo@goodmanfactory.com

 

Contacting Us

If you have any questions about this policy or the personal data we collect about you, please contact us atinfo@goodmanfactory.com

You also have the right to make a complaint to your data protection regulator (in the UK, this will be the Information Commissioner’s Office). The ICO also provides lots of advice on your rights and protecting your data which you can find athttps://ico.org.uk or call 0303 123 113. 

Changes to this policy

We may change this policy from time to time to reflect how we are processing your personal data so you should review this policy regularly. If we make any significant changes to the policy, we will contact you to let you know.